Sonae

We led the creative direction for the IMS Summit’25 opening video, crafting a powerful visual manifesto focused on change, ambition, and, above all, people.

From concept to execution, we developed the script, voice-over, and animation, translating the IMS ecosystem into a clear and inspiring narrative where eight interconnected areas converge toward a shared purpose: shaping the future of Grupo Nabeiro and accelerating its global growth.

Through dynamic motion graphics, expressive typography, and a strong emotional rhythm, the video was designed to create immediate impact, align teams, and motivate every individual to act as an agent of change.

A full end-to-end project that merges strategy, creativity, and emotion to open a defining moment.

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