Ème Beauty

From the first challenge to the final reveal, we followed Ème Beauty and Maria Costa Maia as they turned Black Friday into a live experience.

Over three days, we produced We Are The Campaign, a reality-show format where the team faced challenges, shared behind-the-scenes moments, and connected directly with their community.

This project resulted in three YouTube episodes adapted into high-impact Instagram Reels, blending strategy, storytelling, and real-time engagement to transform a sales moment into a brand movement.