A Torre - 50 Anos

Informal Labs led the full production of the documentary celebrating half a century of Torre’s history—a brand that built a legacy and continues to inspire generations.

We were responsible for creative direction, scriptwriting, filming, editing, post-production, and overall coordination with the Torre team, crafting a narrative that honors the past while projecting the future.

Filmed at the brand’s headquarters, in historic locations, and using its own archive, the documentary brings together testimonials from founders, directors, team members, and clients in an authentic and emotional portrait of its journey.

With a 45-minute runtime, supported by teasers, interviews, and social media excerpts, the project surpassed 80,000 views, generating a wave of recognition and emotion among everyone who has been part of this story.

More than a tribute, this documentary is proof that legacy lives through stories—and Informal Labs had the privilege of giving it image, rhythm, and soul.